Using audience personas to improve digital user experience
Why traditional audience segments miss the mark, and how psychographic personas can lead to success today
Using Audience Personas to Improve Digital User Experience
What a psychographic persona is, how consumer marketing, experience design, employer branding and B2B sales each put personas to work, with example personas for each, and how to build and use your own.
Download the strategy guidePDFTable of contents
- What is a persona?
- Personas for consumer marketing
- Personas for experience design
- Personas for employer brand
- B2B buyer personas
- How to build and use personas