3 trends in developing an effective mobile UX strategy

· 2 minute read · via Punchkick

3 Trends in Developing an Effective Mobile UX Strategy

Strategy guide · 19 pages · Punchkick · 2016

How new technologies and user experience techniques can help brands address their customers’ evolving needs: chat bots in place of the graphical interface, apps designed for micro-interactions, and native apps delivered without a download.

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Introduction

As mobile technology has expanded and evolved, the best practices for reaching customers on mobile platforms have evolved with them. Users’ behaviors on mobile have changed, and their expectations for what a brand’s app should offer them have changed as well. New technologies and user experience techniques have emerged to address customers’ evolving needs, and we’ve identified new tactics that can help brands’ apps and mobile experiences feel fresh and engaging in an industry that never ceases to innovate.

  • Say good-bye to G-U-I. Chat bots and natural language bring the familiarity the desktop metaphor once did, letting users engage with apps on their own terms.
  • Design your app for micro-interactions. Most users settle on a dozen apps; the ones that earn a place pack their core task into a few seconds, in the app and in notifications, widgets and wearables.
  • Apps on tap—but with zero taps. App Thinning, On-Demand Resources and Android Instant Apps break apps into pieces delivered as they’re needed, so using one needn’t start with a download.

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Conclusion

Native app developers for iOS and Android are adapting to users’ evolving needs, changing everything from the experience users have with the app to the way code is organized to better address users’ priorities and contexts. Over time, the idea of what “apps” are will expand and contract to reflect the new and different ways that people are using their smartphones, and will begin to blur the defining lines between technologies and experiences. What can a gorgeous user interface do that a bot couldn’t? Why should there be any clicks between an app’s launch screen and the content users want? And, come to think of it, why should users need to download an app at all?

These foundational questions are driving innovation into native app development that is redefining what it means to build software for mobile. Apps today are worlds apart from the apps that debuted on the App Store in 2008. In the next 8 years, we should expect this dramatic evolution of strategy and contexts to only accelerate.

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